Mitani Sangyo Co., Ltd. Mitani Sangyo Co., Ltd. Mitani Sangyo Co., Ltd.

Mitani Sangyo began doing business in Vietnam in 1994.
There are seven Mitani Sangyo Group companies in the country.
And over 2,200 Group employees are Vietnamese,
representing about 70 percent of the total.
It is impossible to tell the story of Mitani Sangyo
without also talking about Vietnam.

Believing in the potential of Vietnam

In 1993, then company president and current chairman Mitsuru Mitani
visited various Asian countries exploring ways
to expand the company internationally.
The last country he visited was Vietnam.
It's a socialist country, but in 1986, under the Đổi Mới policy,
it finally introduced a market economy.
Vietnam has an entirely different social system from Japan's,
and there was no telling what kind of business would be possible there.

However, the people there were full of youthful energy
and believed in a better future,
and their eyes were full of hope.
"This country will definitely become a major power",
Mitsuru Mitani thought.
This intuition on his part was the deciding factor in the company's expansion into Vietnam.

Mitani Aureole

The birth of the Aureole Group

"Aureole" is a French word that means "glory," and we use it as part of the names of the group of companies we've established in Vietnam.

In 1994, for starters, Mitani Sangyo established Thangloi-Aureole J/V Enterprise under joint management with a Vietnamese state-run company. The venture came at a time when there were few Japanese companies in Vietnam and it had to feel its way and explore for business opportunities while expanding its local network.

Growth of the Aureole group and the group today

In 1997, we established Mitani Aureole Vietnam Inc. (now AMCE)
as the Mitani Sangyo Group's first solo investment.
To support the Vietnam business of a customer
we had had dealings with in Japan,
it began locally procuring and manufacturing basic chemicals
in Vietnam and selling them using Mitani Sangyo's delivery network.
As the economy of Vietnam as a whole grew,
the business areas of the Aureole group began to expand
as it adapted to Vietnamese business practices.
As a result, the group has grown today to seven companies with 13 locations,
and as manufacturing bases, they are a driving force
behind the growth of the entire Mitani Sangyo Group.

Aureole Group CompaniesAureole Group Companies

TOPICS in VIETNAM

  • Aureole Fair
    Aureole Fair
    With a keynote speech and exhibition booths by Aureole group companies and partner companies and universities, Aureole Fair offers an opportunity to mingle with customers and talk business. It has been held alternately in Hanoi and Ho Chi Minh City every year since 2011.
  • Aureole Conference
    Aureole Conference
    With a theme of developing high-level industrial personnel in Vietnam, this event offers an opportunity for lecture-based discussion and socializing. It is attended by people from government, universities and companies. It has been held alternately in Hanoi and Ho Chi Minh City every year since 2015.
  • Industry-academia collaborative research
    Industry-academia collaborative research
    In 2001, Mitani Sangyo began collaborative research in the field of ICT with three Vietnamese universities. Since then, our research areas have expanded to architecture and human resource development, and we are now implementing research projects with six universities.
  • Repair of silk paintings
    Repair of silk paintings
    The painter Nguyễn Phan Chánh is known as a pioneer of modern Vietnamese silk painting, something the country prides itself on. Mitani Sangyo supports a project to preserve and repair his works, which are easily damaged in an environment of high heat and humidity, so they can be handed down to future generations.

We will continue to walk hand in hand with Vietnam

About a quarter century ago,
we expanded into Vietnam and put down roots in the region
at a very early date for a Japanese company.
The network we have built there is a great asset to us.
With the people of this country that has seen remarkable economic development,
Mitani Sangyo will continue creating businesses and create a better future.

1993 -
Expansion into Vietnam Beginning with market research by an employee who was posted in Vietnam and the establishment of a joint venture with a state-run company, and leading up to the opening of representative offices in Ho Chi Minh City and Hanoi representative offices a business base was created.
1997 -
Taking on new challenges With the goal of creating a manufacturing base, Mitani Sangyo expanded its business fields into the manufacture and sale of chemicals, software development, designing and providing estimates for air conditioning equipment, and the manufacture and assembly of resin-molded parts.
2002 -
Creating a business foundation through technological development Aiming for "Vietnamese origin and Japanese quality," each group company worked to manufacture with the same quality standards as Japan and grow its business while evolving by venturing into challenging new fields.
2011 -
Proposing a business model from Vietnam Aureole Expert Integrators Inc. was established to configure a stable organizational structure for growing the business. It is creating measures for unified control and checks. It is focusing on creating a good environment as a company developing along with Vietnamese society. This includes holding Aureole Conference attended by people from government, universities and Japanese companies, and preparing an organizational structure whose main asset is local employees.

Vietnam basic data

Population93.7 million
CapitalHanoi
LanguageVietnamese
Main industriesAgriculture, forestry, fisheries, mining and manufacturing
GDPApproximately US$223.5 Billion
Economic growth rate6.81 percent

Note: Based on 2017 statistics (from the Ministry of Foreign Affairs website)

Aureole Group Companies